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this is not fashion
This Is Not Fashion is NOT a fashion brand.
We are a sock company. 🧦
what we believe
People have forgotten why they wear socks.
That's okay, but that doesn't mean you shouldn't take care of your feet.
By putting your trust in us, you can be sure that we will provide you with everyday socks that are:
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Comfortable
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Functional
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Sustainable
who's behind this
We've always believed that socks are the most underappreciated piece of garment.
Fifteen years ago, our founder Michael set out on a mission to restore the glory of the almighty sock—with pockets, no less. He crafted a prototype, but mysteriously, the endeavor ended up tucked away in a shoebox in his cupboard.
Now, we are reviving the mission. And who knows, maybe the pocketed sock (aka the ‘socket’) will make a comeback too. 🤓
about
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